Product shot above - final cans below. Built and rendered in Modo.

Starting to lock in a direction - the final five cans for review. All cans built and rendered in Modo.

Built up the design around the hero image. When I researched existing alcohol canned drink packaging many of them were overly illustrated and detailed - which looks great on an individual can, but caused them to blend together on a shelf. Leaning into the mid-century album style of color blocking with bold colors, overprinting, and straight forward typography reinforced the vibe of the artist and helped make it stand out in comparison. First round variations below.