Storefront - Day

Storefront - Night

I started by digging through my books and online to find great New York storefronts to use as inspiration. When learning new skills I find it is better to remove yourself from the initial creative process. This helps because it is harder to shortcut when things become challenging, you have to figure it out rather than redesign. Main reference below.

Starting the build out - checking shapes and lighting and locking off the camera view. Sketchup is not the most capable mesh modeler, however it is very quick and pretty accurate with real world dimensioning. Coupled with Vray to render Sketchup can visually stand up to the more powerful programs.

Just enough detail modeled in to look right - keeping it fast and light

Grabbing textures from previous projects - every image comes from a previous commercial or feature I've worked on - including the checkerboard floor from Perpetual Grace LTD, magazines from Troop Zero, posters from (500) Days of summer, arcade games from Hyundai and NBA2k18, records from American Express, paste ups from What's Wrong With Virginia, hanging supergraphics from Apple, theater banners from McBeth, etc. etc. etc.